Carter Consulting Blog

5 reasons why you should hire a virtual CMO

Simply put, a virtual CMO is someone who can help discover new opportunities at an executive level. Hiring a virtual CMO provides a cost-effective way...

6 Simple Steps to Create an Effective B2B Digital Marketing Strategy

Does your B2B business have an effective digital marketing strategy? Follow these six simple steps to improve your overall online presence.

Digital marketing metrics every Fintech company should measure

There are a number of digital marketing metrics that fintech’s should be using to measure their marketing efforts effectively.

The evolution of the relationship between marketing and sales

Introduction: the convergence of marketing and sales In the past, sales has always taken centre stage, receiving affirmation for perhaps...

Emerging technologies in digital marketing

Digital marketing has advanced in many ways, with key themes spurring growth in this space. There have been fundamental technological...

Carter Consulting Blog

Subscribe to our insights!