Carter Consulting Blog

5 reasons why you should hire a virtual CMO

Simply put, a virtual CMO is someone who can help discover new opportunities at an executive level. Hiring a virtual CMO provides a cost-effective way...

B2B Email Marketing Best Practices To Increase Conversions

Email marketing is as important as ever for B2B businesses - here are some of the best practices to help with gaining better conversions.

6 Simple Steps to Create an Effective B2B Digital Marketing Strategy

Does your B2B business have an effective digital marketing strategy? Follow these six simple steps to improve your overall online presence.

Carter Consulting's Women's Startup Initiative: Challenging Beliefs & Becoming a Female Entrepreneur

Carter Consulting's Women's Startup Initiative aims to support entrepreneurial women who are looking to start of scale their business.

Digital marketing metrics every Fintech company should measure

There are a number of digital marketing metrics that fintech’s should be using to measure their marketing efforts effectively.

The evolution of the relationship between marketing and sales

Introduction: the convergence of marketing and sales In the past, sales has always taken centre stage, receiving affirmation for perhaps...

Four tips to optimise your LinkedIn page for better engagement

The digital landscape is evolving, but what is certain, social media is here to stay! Every day, millions of social media posts are...

Emerging technologies in digital marketing

Digital marketing has advanced in many ways, with key themes spurring growth in this space. There have been fundamental technological...

B2B Marketing Strategies For Fintech Companies 2021

In this article, we will assess the B2B marketing trends for Fintech companies that have surfaced this year and those that will continue to

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