Carter Consulting Blog

What is B2B marketing?

B2B marketing encapsulates several key elements. Defined by its audience (businesses), the most significant factor when determining how companies...

5 reasons why you should hire a virtual CMO

Simply put, a virtual CMO is someone who can help discover new opportunities at an executive level. Hiring a virtual CMO provides a cost-effective way...

6 simple steps to create an effective B2B digital marketing strategy

Does your B2B business have an effective digital marketing strategy? Follow these six simple steps to improve your overall online presence.

Digital marketing metrics every Fintech company should measure

There are a number of digital marketing metrics that fintech’s should be using to measure their marketing efforts effectively.

B2B marketing strategies for fintech companies 2021

In this article, we will assess the B2B marketing trends for Fintech companies that have surfaced this year and those that will continue to

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