Our story

Founder Juliet Carter is a passionate marketing strategist with extensive experience across several verticals. With proven expertise across a range of sectors, Juliet has a wealth of diversified knowledge and experience and considers agility critical to the nature of the business.

Juliet founded Carter Consulting in 2019 after completing her MBA at Oxford University's Said Business School. After working with many startups and SMEs, Juliet realised that they often go straight to tactical marketing (social media posts, email marketing, adverts etc.) without knowing if their customers will buy their product.

Carter Consulting believes in aligning a marketing strategy with what buyers actually want by understanding customers' situations, needs and pain points. Hence the importance of customer and market insights.

We abide by several core principles:

  • A personalised and customised approach to every client
  • Constant availability and customer-service centric
  • Technical expertise paired with the attitude of going the extra mile to meet all clients' needs
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Our story

Our vision and mission

Vision

To combine deep insights with tailored marketing strategies to help startups and SMEs elevate their brand, increase sales and strengthen customer relationships.​

Mission

To unleash successful and sustainable business growth potential through strategic marketing.

 

Our values

Our values

Accelerating growth

We focus on outcomes (not outputs), delivering accelerated, successful, sustainable growth to your bottom line.

Deep insights

An insatiable desire for knowledge, always questioning and curious, seeking new information to fuel insight and understanding.

Authentic connections

We foster meaningful and authentic connections with customers and employees, enabling businesses and societies to thrive.

Our values

Deep insights

An insatiable desire for knowledge, always questioning and being curious, seeking out new information to fuel insight and understanding.​

Accelerating growth

A focus on outcomes (not outputs), delivering accelerated, successful and sustainable growth to your bottom line​.

Meaningful connection

Always developing and building deep connections and relationships, for the mutual benefit, respect and enhancement of all​​.

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How we add value

Elevate the brand

We deliver more value by designing new solutions and strategies for your current and potential clients.​

Improve account performance

We help you maintain accounts to protect revenue and secure customer advocates.

Increase market penetration

We cement your market position by going deeper and broader with your services while improving your revenue and gross margins.

How we work

Elevate the brand

We deliver more value by designing new solutions and strategies for your current and potential clients.​

Improve account performance

We help you maintain accounts with a view to protecting revenue and securing customer advocates.

Increase market penetration

We cement your market position by going deeper and broader with your services while improving your revenue and gross margins.

learn more
How we work

Our approach

Let us focus on developing & delivering your marketing strategy,
so that you can focus on building your business

Let us focus on developing & delivering your marketing strategies, so that you can focus on building your business

About us w (5)
Our aproach - about us
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Some of our clients

Contact Carter Consulting today, and learn more about how we can leverage your business's marketing.

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