Our story

Founder Juliet Carter, a passionate brand and marketing strategist, has extensive experience launching and scaling sustainability businesses, specialising in brand development, marketing strategy and campaign execution.

After earning her MBA from Oxford University's Said Business School in 2019, Juliet founded Carter Consulting. Her drive stems from the realisation that businesses often engage in tactical marketing (such as social media posts, email campaigns, and advertisements) without a deep understanding of customer buying behaviours.

At Carter Consulting, we believe in the power of a comprehensive marketing strategy that complements our brand messaging and design services. We understand that creating a compelling brand story is essential for connecting with your audience on a deeper level. This involves aligning your marketing tactics with the desires and needs of your target customers, gained through a thorough understanding of their situations, challenges and pain points.

By doing so, we ensure that every aspect of your marketing efforts, from branding to campaign execution, is finely tuned to resonate with your audience, driving engagement, conversions and long-term customer loyalty.

We abide by several core principles:

  • A personalised and customised approach to every client
  • Constant availability and customer-service centric
  • Technical expertise paired with the attitude of going the extra mile to meet all clients' needs
Our story

Our vision and mission


Unleashing the power of marketing to drive positive change



Enabling successful and sustainable business growth through strategic marketing excellence


Our values

Our values

Societal growth

We actively seek to work with clients who are positively impacting our society. 

Deep insights

An insatiable desire for knowledge, constantly questioning and curious, seeking new information to fuel insight and understanding. 

Authentic connections

We foster meaningful and authentic connections with customers and employees, enabling businesses and societies to thrive.

Accelerating growth

We focus on outcomes (not outputs), delivering accelerated, sustainable growth to your bottom line.

Our values

Deep insights

An insatiable desire for knowledge, always questioning and being curious, seeking out new information to fuel insight and understanding.

Accelerating growth

A focus on outcomes (not outputs), delivering accelerated, successful and sustainable growth to your bottom line​.

Meaningful connection

Always developing and building deep connections and relationships, for the mutual benefit, respect and enhancement of all​​.

How we add value

Elevate brand presence

We add value by crafting innovative solutions and strategies that resonate with your current and potential clients, elevating your brand's presence and impact.​

Enhance business performance

Our expertise in brand development and marketing strategy ensures that your accounts are nurtured, cultivating loyal customers.

Expand market influence

We solidify your market positioning by expanding the reach and depth of your products or services, increasing revenue for sustainable growth.

How we work

Elevate the brand

We deliver more value by designing new solutions and strategies for your current and potential clients.

Improve account performance

We help you maintain accounts with a view to protecting revenue and securing customer advocates.

Increase market penetration

We cement your market position by going deeper and broader with your services while improving your revenue and gross margins.

How we work

Some of our clients