How we guide you in understanding your market and customers

Carter Consulting offers comprehensive marketing insights tailored to your business and market landscape. 

We gather intelligence to understand what matters most to your clients, helping you connect your products/services with your target audience more effectively.


The importance of market research & customer insights:
Conducting thorough market research and gathering customer insights minimises guesswork in decision-making. Combining market data with customer insights is key to crafting brand messaging that resonates with your audience.

What we offer

Market research

Adopting a strategic market research approach empowers you to craft a well-conceived brand or marketing campaign plan. Thorough market research provides deeper insights into your target market, enabling you to prioritise areas for action and pinpoint key sectors to focus on.

Market research would answer the following key points:

  • Potential market size 
  • Most opportunistic sectors to focus efforts
  • Market structure in terms of identification of key players and others
  • Competition in the marketplace
  • What messaging to push
  • Trends and outlook for prioritising

At Carter Consulting, we source relevant data from trusted and verified resources, including: 

  • Government statistics
  • Trade publications
  • Trade and Professional Associations
  • International data relating to e-commerce
  • Specific industry portals
  • Forecasts from trend specialists, etc.
Market research for customer insights
What you should expect from our market research:

Our market research will provide the information and insights you need to make informed business decisions and develop effective marketing campaigns that resonate with your target audience. When partnering with Carter Consulting, you can expect a thorough analysis of your target market and industry.

Our research delves into the market background and structure, exploring trends, industry size, opportunities and market potential. We thoroughly analyse your situation, considering internal and external factors and studying your competitors' strategies and positioning.

This holistic approach reveals key market trends, opportunities, and challenges. Moreover, it provides profound insights into customer preferences, behaviours and pain points. These insights are then leveraged to optimise and fine-tune your marketing strategies.

Ultimately, our market research equips you with the necessary information to make informed business decisions. It is the foundation for developing compelling marketing campaigns that resonate with and effectively engage your target audience.

Customer research

We take a comprehensive approach to understanding your target audience by offering qualitative and quantitative customer research.

Our process begins with customised research that matches your objectives and target audience for you. We conduct individual interviews and manage online surveys, ensuring participants feel comfortable sharing their thoughts. After data collection, we thoroughly analyse the findings, presenting clear insights and actionable recommendations


Qualitative research

We interview your customers, delving deep into their perceptions, experiences and emotions. By listening to their stories and understanding their motivations, we gain valuable insights beyond mere data points. This method provides a nuanced understanding of customer preferences and behaviours, allowing us to tailor strategies to meet their needs, create stronger connections, and identify pain points for practical solutions.

Quantitative research

Our quantitative methods, such as online surveys, provide statistical insights into customer trends and preferences. This approach allows us to quickly gather feedback from a larger sample size, ensuring the data we generate is both reliable and comprehensive. This data is instrumental in identifying trends, measuring the effectiveness of marketing campaigns, and gauging customer satisfaction levels.

Some of our clients

Learn how to reach your audience more effectively

Get in touch to find out how Carter Consulting can help you discover more insights on your customers and market.