---
title: BLOG | Carter Consulting (2)
description: Carter Consulting, a leading digital marketing agency in London, manages your marketing seamlessly, letting you focus on business. We strategize for growth & success. (2)
---

[![Dark Blue and White Simple Thanks For Watching Outro YouTube (4)](https://www.carterconsulting.co.uk/hubfs/Dark%20Blue%20and%20White%20Simple%20Thanks%20For%20Watching%20Outro%20YouTube%20%20(4).svg "Dark Blue and White Simple Thanks For Watching Outro YouTube (4)")](https://www.carterconsulting.co.uk/)

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- [SERVICES](https://www.carterconsulting.co.uk/#our-services) 
    - [Market & Customer Research](https://www.carterconsulting.co.uk/market-and-customer-research)
    - [Brand Development](https://www.carterconsulting.co.uk/brand-development)
    - [Marketing Strategy](https://www.carterconsulting.co.uk/marketing-strategy)
    - [Marketing Management](https://www.carterconsulting.co.uk/marketing-management)
- [CASE STUDIES](https://www.carterconsulting.co.uk/casestudies) 
    - [ERS Hub](https://www.carterconsulting.co.uk/ershub-case-study)
    - [Healios](https://www.carterconsulting.co.uk/healios-case-study)
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    - [Blog](https://www.carterconsulting.co.uk/blog)

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- [ABOUT US](https://www.carterconsulting.co.uk/about-us) 
    - [Our Approach](https://www.carterconsulting.co.uk/our-approach)
- [SERVICES](https://www.carterconsulting.co.uk/#our-services) 
    - [Market & Customer Research](https://www.carterconsulting.co.uk/market-and-customer-research)
    - [Brand Development](https://www.carterconsulting.co.uk/brand-development)
    - [Marketing Strategy](https://www.carterconsulting.co.uk/marketing-strategy)
    - [Marketing Management](https://www.carterconsulting.co.uk/marketing-management)
- [CASE STUDIES](https://www.carterconsulting.co.uk/casestudies) 
    - [ERS Hub](https://www.carterconsulting.co.uk/ershub-case-study)
    - [Healios](https://www.carterconsulting.co.uk/healios-case-study)
    - [Finlight](https://www.carterconsulting.co.uk/finlight-case-study)
    - [Hand in Hand International](https://www.carterconsulting.co.uk/hand-in-hand-case-study)
- [MODULES](https://www.carterconsulting.co.uk/marketing-modules)
- [CONTACT](https://www.carterconsulting.co.uk/contact)
- MARKETING HUB 
    - [Resources](https://www.carterconsulting.co.uk/resources)
    - [Blog](https://www.carterconsulting.co.uk/blog)

# Carter Consulting Blog

- [All Posts](https://www.carterconsulting.co.uk/blog)
- [Digital Marketing](https://www.carterconsulting.co.uk/blog/tag/digital-marketing)
- [Strategy](https://www.carterconsulting.co.uk/blog/tag/strategy)
- [Startups](https://www.carterconsulting.co.uk/blog/tag/startups)
- [B2B Marketing](https://www.carterconsulting.co.uk/blog/tag/b2b-marketing)
- [Social Media](https://www.carterconsulting.co.uk/blog/tag/social-media)
- [Technology](https://www.carterconsulting.co.uk/blog/tag/technology)
- [Blog](https://www.carterconsulting.co.uk/blog/tag/blog)
- [SEO](https://www.carterconsulting.co.uk/blog/tag/seo)
- [Sales](https://www.carterconsulting.co.uk/blog/tag/sales)
- [Women In Business](https://www.carterconsulting.co.uk/blog/tag/women-in-business)
- More

- [All Posts](https://www.carterconsulting.co.uk/blog)
- [Digital Marketing](https://www.carterconsulting.co.uk/blog/tag/digital-marketing)
- [Strategy](https://www.carterconsulting.co.uk/blog/tag/strategy)
- [Startups](https://www.carterconsulting.co.uk/blog/tag/startups)
- [B2B Marketing](https://www.carterconsulting.co.uk/blog/tag/b2b-marketing)
- [Social Media](https://www.carterconsulting.co.uk/blog/tag/social-media)
- [Technology](https://www.carterconsulting.co.uk/blog/tag/technology)
- [Blog](https://www.carterconsulting.co.uk/blog/tag/blog)
- [SEO](https://www.carterconsulting.co.uk/blog/tag/seo)
- [Sales](https://www.carterconsulting.co.uk/blog/tag/sales)
- [Women In Business](https://www.carterconsulting.co.uk/blog/tag/women-in-business)
- More

 Carter Consulting Blog

[![The evolution of the relationship between marketing and sales](https://www.carterconsulting.co.uk/hs-fs/hubfs/Carter_Consulting_October2021/images/1d6af4_fda831e1586046c8b36c26073939d584_mv2.png?width=720&name=1d6af4_fda831e1586046c8b36c26073939d584_mv2.png)](https://www.carterconsulting.co.uk/blog/the-evolution-of-the-relationship-between-marketing-and-sales)

Juliet Carter

- May 21
- 2 min

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## [The evolution of the relationship between marketing and sales](https://www.carterconsulting.co.uk/blog/the-evolution-of-the-relationship-between-marketing-and-sales)

Introduction: the convergence of marketing and sales In the past, sales has always taken centre stage, receiving affirmation for perhaps...

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[![Four tips to optimise your LinkedIn page for better engagement](https://www.carterconsulting.co.uk/hs-fs/hubfs/Carter_Consulting_October2021/images/Join%20LinkedIn%20now%20-%20its%20free!%20Photo%20by%20LinkedIn%20Sales%20Navigator%20on%20Unsplash..jpg?width=720&name=Join%20LinkedIn%20now%20-%20its%20free!%20Photo%20by%20LinkedIn%20Sales%20Navigator%20on%20Unsplash..jpg)](https://www.carterconsulting.co.uk/blog/four-steps-to-optimise-your-linkedin-page-for-better-engagement)

Juliet Carter

- Mar 12
- 5 min

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## [Four tips to optimise your LinkedIn page for better engagement](https://www.carterconsulting.co.uk/blog/four-steps-to-optimise-your-linkedin-page-for-better-engagement)

The digital landscape is evolving, but what is certain, social media is here to stay! Every day, millions of social media posts are...

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[![Emerging technologies in digital marketing](https://www.carterconsulting.co.uk/hs-fs/hubfs/Carter_Consulting_October2021/images/AI%20and%20Personalisation.jpg?width=720&name=AI%20and%20Personalisation.jpg)](https://www.carterconsulting.co.uk/blog/emerging-technologies-in-digital-marketing)

Juliet Carter

- Jan 12
- 3 min

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## [Emerging technologies in digital marketing](https://www.carterconsulting.co.uk/blog/emerging-technologies-in-digital-marketing)

Digital marketing has advanced in many ways, with key themes spurring growth in this space. There have been fundamental technological...

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[![B2B marketing strategies for fintech companies 2021](https://www.carterconsulting.co.uk/hs-fs/hubfs/Carter_Consulting_October2021/images/post-img.jpg?width=720&name=post-img.jpg)](https://www.carterconsulting.co.uk/blog/b2b-marketing-strategies-for-fintech-companies-2021)

Juliet Carter

- Oct 8
- 3 min

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## [B2B marketing strategies for fintech companies 2021](https://www.carterconsulting.co.uk/blog/b2b-marketing-strategies-for-fintech-companies-2021)

In this article, we will assess the B2B marketing trends for Fintech companies that have surfaced this year and those that will continue to

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