Let us know if you'd like to know more about how we can help you with branding and design for your B2B business.
What do people say, think, and feel about your business?
We can help you develop your brand, enabling you to form the right impression.
A brand is more than just a name, a logo design or a strapline – it is the DNA of your business and what helps set you apart from others. It must convey emotion and resonate with your target audience. Your brand sits at the centre of your marketing, and it’s our job to help you achieve a consistent, positive brand experience across all customer touch-points.
Whether you’re a startup or an SME, we can help build a visual identity and tone of voice to make your business stand out from the crowd.
Here are some of our branding and design services:
Brand consultancy & strategy
- Brand compass
- Brand audit
- Brand identity
Brand consultancy & strategy
All aspects of your business will benefit from the well-defined brand strategies our consultants create and implement. These factors relate directly to your customer's needs, wants, and competitive environment. As brand and marketing experts with lots of experience, we can develop a strategy to grow your business that is not only practical and sustainable, but also strategic. We rely on three ingredients in creating an effective brand strategy for your business:
- Authenticity - Your brand strategy must be aligned with the fundamental Purpose, Mission, Vision and Values that have helped shape and build your brand, and it must communicate those in your brand messaging.
- Clarity - A core narrative and messaging document will keep your strategy clear, concise and straightforward will ensure everyone across the organisation understands and follows it through simple, articulate and digestible brand guidelines.
- Uniqueness - We are passionate about discovering what makes you, you. We get to the heart of what makes your brand stand out so your audiences also fall in love with it.
Developing your brand effectively requires us to fully understand every aspect of your business - your strengths and your differences. Our approach involves immersing ourselves in your culture and practices. Our team can then evaluate the effectiveness of your current communication materials once the process has been completed. This brand audit allows us to determine where improvements and recommendations can be made to improve their impact and efficiency.
With a wide range of research activities, we can provide you with greater insights into how your brand is perceived, as simple or as detailed as you need. We can conduct market intelligence research to determine the weakest areas in the marketing and sales process if market intelligence is particularly lacking in one area.
Brand success depends on the words you use to describe your business. Could you describe your organisation in one sentence or two on a post-it note? What exactly is it that you do? Most importantly, what benefits do you deliver to your customers? With the help of our research and consultancy process, we assist you in defining your core messages, tone of voice, and personality. A uniquely crafted document is then created that captures your company's unique values and aspects that set you apart from your competitors.
A logo is an essential part of your brand's success. It is who you are - unique, distinctive, and representative of your character, personality, and culture. Our team appreciates your logo's existing equity and recognition and its importance. We only make changes if they are necessary for business reasons. On top of that, our brand guidelines will ensure consistency in your brand application by providing simple, easy-to-follow rules. Here is a range of branding assets that we create:
Visual identity (logo, icons, typography, colours and brand images)
Brand guidelines – Brand identity and brand application guidelines to ensure your brand is represented consistently across all channels.
Marketing presentations and investor pitches