Start-up Marketing Initiative | Carter Consulting

Currently, your traditional options are:

Hiring in-house

This can be expensive, time consuming, and confusing, especially for businesses that do not have the existing staff to train and interview prospective employees

Hiring an agency

Agencies are typically large organisations with lots of staff. Whilst this might seem like an advantage, you may however find yourself dealing with lots of different people who may not share the company’s vision and ultimately may not put your business first.

Hiring multiple freelancers or consultants

Sourcing and managing freelancers can be challenging and often time-consuming

Our unique approach

We have created a consultancy model that puts you, the client, first. Our unique approach moves away from the traditional approach of marketing consultants, which we believe may not be suitable or sustainable for start-ups.

We understand that for start-up’s it is more important than ever to have a solid marketing foundation in place. However, we also understand that the budget might be restricted and as a time-poor CEO, you may not have the resources or experience needed to manage a marketing professional. Our lean marketing approach provides robust marketing assistance at a sustainable cost.

Our method puts the client first, keeps costs down, and provides a lean marketing approach for start-ups.

How we do it

We are focused on building the foundation of marketing for our clients

An exploratory meeting to discuss if this approach suits your business needs
We search for the best junior marketing professionals who are capable of meeting your marketing requirements
We find candidates who are passionate about helping start-up companies and who are keen to learn and thrive in a start-up environment
We manage and mentor them
We train them to a high standard and to a level where they can confidently pursue the role themselves
We either continue with this approach where we act as your virtual CMO or the marketing junior will take on the role on a permanent basis subject to the client’s preference

Our lean, sustainable marketing initiative for start-ups

As a start-up, there are a number of options to choose from when deciding how to market and grow your business. Here are the approaches that you may choose to use to achieve growth and prosperity for your business.