--- title: BLOG | Carter Consulting description: Carter Consulting, a leading digital marketing agency in London, manages your marketing seamlessly, letting you focus on business. We strategize for growth & success. --- [![Dark Blue and White Simple Thanks For Watching Outro YouTube (4)](https://www.carterconsulting.co.uk/hubfs/Dark%20Blue%20and%20White%20Simple%20Thanks%20For%20Watching%20Outro%20YouTube%20%20(4).svg "Dark Blue and White Simple Thanks For Watching Outro YouTube (4)")](https://www.carterconsulting.co.uk/) - [ABOUT US](https://www.carterconsulting.co.uk/about-us) - [Our Approach](https://www.carterconsulting.co.uk/our-approach) - [SERVICES](https://www.carterconsulting.co.uk/#our-services) - [Market & Customer Research](https://www.carterconsulting.co.uk/market-and-customer-research) - [Brand Development](https://www.carterconsulting.co.uk/brand-development) - [Marketing Strategy](https://www.carterconsulting.co.uk/marketing-strategy) - [Marketing Management](https://www.carterconsulting.co.uk/marketing-management) - [CASE STUDIES](https://www.carterconsulting.co.uk/casestudies) - [ERS Hub](https://www.carterconsulting.co.uk/ershub-case-study) - [Healios](https://www.carterconsulting.co.uk/healios-case-study) - [Finlight](https://www.carterconsulting.co.uk/finlight-case-study) - [Hand in Hand International](https://www.carterconsulting.co.uk/hand-in-hand-case-study) - [MODULES](https://www.carterconsulting.co.uk/marketing-modules) - [CONTACT](https://www.carterconsulting.co.uk/contact) - MARKETING HUB - [Resources](https://www.carterconsulting.co.uk/resources) - [Blog](https://www.carterconsulting.co.uk/blog) [GET STARTED](https://meetings.hubspot.com/carterconsulting/30-minute-marketing-consultancy-call) - [ABOUT US](https://www.carterconsulting.co.uk/about-us) - [Our Approach](https://www.carterconsulting.co.uk/our-approach) - [SERVICES](https://www.carterconsulting.co.uk/#our-services) - [Market & Customer Research](https://www.carterconsulting.co.uk/market-and-customer-research) - [Brand Development](https://www.carterconsulting.co.uk/brand-development) - [Marketing Strategy](https://www.carterconsulting.co.uk/marketing-strategy) - [Marketing Management](https://www.carterconsulting.co.uk/marketing-management) - [CASE STUDIES](https://www.carterconsulting.co.uk/casestudies) - [ERS Hub](https://www.carterconsulting.co.uk/ershub-case-study) - [Healios](https://www.carterconsulting.co.uk/healios-case-study) - [Finlight](https://www.carterconsulting.co.uk/finlight-case-study) - [Hand in Hand International](https://www.carterconsulting.co.uk/hand-in-hand-case-study) - [MODULES](https://www.carterconsulting.co.uk/marketing-modules) - [CONTACT](https://www.carterconsulting.co.uk/contact) - MARKETING HUB - [Resources](https://www.carterconsulting.co.uk/resources) - [Blog](https://www.carterconsulting.co.uk/blog) # Carter Consulting Blog - [All Posts](https://www.carterconsulting.co.uk/blog) - [Digital Marketing](https://www.carterconsulting.co.uk/blog/tag/digital-marketing) - [Strategy](https://www.carterconsulting.co.uk/blog/tag/strategy) - [Startups](https://www.carterconsulting.co.uk/blog/tag/startups) - [B2B Marketing](https://www.carterconsulting.co.uk/blog/tag/b2b-marketing) - [Social Media](https://www.carterconsulting.co.uk/blog/tag/social-media) - [Technology](https://www.carterconsulting.co.uk/blog/tag/technology) - [Blog](https://www.carterconsulting.co.uk/blog/tag/blog) - [SEO](https://www.carterconsulting.co.uk/blog/tag/seo) - [Sales](https://www.carterconsulting.co.uk/blog/tag/sales) - [Women In Business](https://www.carterconsulting.co.uk/blog/tag/women-in-business) - More - [All Posts](https://www.carterconsulting.co.uk/blog) - [Digital Marketing](https://www.carterconsulting.co.uk/blog/tag/digital-marketing) - [Strategy](https://www.carterconsulting.co.uk/blog/tag/strategy) - [Startups](https://www.carterconsulting.co.uk/blog/tag/startups) - [B2B Marketing](https://www.carterconsulting.co.uk/blog/tag/b2b-marketing) - [Social Media](https://www.carterconsulting.co.uk/blog/tag/social-media) - [Technology](https://www.carterconsulting.co.uk/blog/tag/technology) - [Blog](https://www.carterconsulting.co.uk/blog/tag/blog) - [SEO](https://www.carterconsulting.co.uk/blog/tag/seo) - [Sales](https://www.carterconsulting.co.uk/blog/tag/sales) - [Women In Business](https://www.carterconsulting.co.uk/blog/tag/women-in-business) - More Carter Consulting Blog [![The 10 Best Market Research Tools of 2022](https://www.carterconsulting.co.uk/hs-fs/hubfs/The%2010%20Best%20Market%20Research%20Tools%20of%202022%20(1).png?width=720&name=The%2010%20Best%20Market%20Research%20Tools%20of%202022%20(1).png)](https://www.carterconsulting.co.uk/blog/the-10-best-market-research-tools-of-2022) James Pham - Nov 7 - 14 min Share Post Share Post Share Link Cancel Copy Link ## [The 10 Best Market Research Tools of 2022](https://www.carterconsulting.co.uk/blog/the-10-best-market-research-tools-of-2022) Identifying current trends in your industry as they relate to competitors and the consumer climate is crucial to conducting successful market research. [0 comments](https://www.carterconsulting.co.uk/blog/the-10-best-market-research-tools-of-2022#comments-listing) [![How to gather and use customer insights to improve customer experience](https://www.carterconsulting.co.uk/hs-fs/hubfs/3-2.png?width=720&name=3-2.png)](https://www.carterconsulting.co.uk/blog/how-to-gather-and-use-customer-insights-to-improve-customer-experience) James Pham - Oct 3 - 13 min Share Post Share Post Share Link Cancel Copy Link ## [How to gather and use customer insights to improve customer experience](https://www.carterconsulting.co.uk/blog/how-to-gather-and-use-customer-insights-to-improve-customer-experience) Identifying current trends in your industry as they relate to competitors and the consumer climate is crucial to conducting successful market research. [0 comments](https://www.carterconsulting.co.uk/blog/how-to-gather-and-use-customer-insights-to-improve-customer-experience#comments-listing) [![Ultimate guide to market research for startups](https://www.carterconsulting.co.uk/hs-fs/hubfs/8.png?width=720&name=8.png)](https://www.carterconsulting.co.uk/blog/ultimate-guide-to-market-research-for-startups) James Pham - Sep 20 - 32 min Share Post Share Post Share Link Cancel Copy Link ## [Ultimate guide to market research for startups](https://www.carterconsulting.co.uk/blog/ultimate-guide-to-market-research-for-startups) Identifying current trends in your industry as they relate to competitors and the consumer climate is crucial to conducting successful market research. [1 Comments](https://www.carterconsulting.co.uk/blog/ultimate-guide-to-market-research-for-startups#comments-listing) [![Market research & consumer insights: why does your startup need both?](https://www.carterconsulting.co.uk/hs-fs/hubfs/methodology.png?width=720&name=methodology.png)](https://www.carterconsulting.co.uk/blog/market-research-consumer-insights-why-does-your-startup-need-both) James Pham - Sep 15 - 12 min Share Post Share Post Share Link Cancel Copy Link ## [Market research & consumer insights: why does your startup need both?](https://www.carterconsulting.co.uk/blog/market-research-consumer-insights-why-does-your-startup-need-both) Defining the line between market research and consumer insights can help you know when to rely on each and how to get the most out of both.  [0 comments](https://www.carterconsulting.co.uk/blog/market-research-consumer-insights-why-does-your-startup-need-both#comments-listing) [![What is B2B marketing?](https://www.carterconsulting.co.uk/hs-fs/hubfs/Untitled%20design%20(1).jpg?width=720&name=Untitled%20design%20(1).jpg)](https://www.carterconsulting.co.uk/blog/what-is-b2b-marketing) Tez Wu - Jul 19 - 6 min Share Post Share Post Share Link Cancel Copy Link ## [What is B2B marketing?](https://www.carterconsulting.co.uk/blog/what-is-b2b-marketing) B2B marketing encapsulates several key elements. Defined by its audience (businesses), the most significant factor when determining how companies... [1 Comments](https://www.carterconsulting.co.uk/blog/what-is-b2b-marketing#comments-listing) [![5 reasons why you should hire a virtual CMO](https://www.carterconsulting.co.uk/hs-fs/hubfs/pexels-canva-studio-3194519-3.jpg?width=720&name=pexels-canva-studio-3194519-3.jpg)](https://www.carterconsulting.co.uk/blog/5-reasons-why-you-should-hire-a-virtual-cmo) Tez Wu - Feb 23 - 7 min Share Post Share Post Share Link Cancel Copy Link ## [5 reasons why you should hire a virtual CMO](https://www.carterconsulting.co.uk/blog/5-reasons-why-you-should-hire-a-virtual-cmo) Simply put, a virtual CMO is someone who can help discover new opportunities at an executive level. Hiring a virtual CMO provides a cost-effective way... [0 comments](https://www.carterconsulting.co.uk/blog/5-reasons-why-you-should-hire-a-virtual-cmo#comments-listing) [![B2B email marketing best practices to increase conversions](https://www.carterconsulting.co.uk/hs-fs/hubfs/Carter_Consulting_October2021/images/1d6af4_ddd2f67a132f4605a4a72867746c7502_mv2.jpg?width=720&name=1d6af4_ddd2f67a132f4605a4a72867746c7502_mv2.jpg)](https://www.carterconsulting.co.uk/blog/b2b-email-marketing-best-practices-to-increase-conversions) Tez Wu - Jul 15 - 5 min Share Post Share Post Share Link Cancel Copy Link ## [B2B email marketing best practices to increase conversions](https://www.carterconsulting.co.uk/blog/b2b-email-marketing-best-practices-to-increase-conversions) Email marketing is as important as ever for B2B businesses - here are some of the best practices to help with gaining better conversions. [1 Comments](https://www.carterconsulting.co.uk/blog/b2b-email-marketing-best-practices-to-increase-conversions#comments-listing) [![6 simple steps to create an effective B2B digital marketing strategy](https://www.carterconsulting.co.uk/hs-fs/hubfs/Carter_Consulting_October2021/images/6%20Simple%20Steps%20to%20Create%20an%20Effective%20B2B%20Digital%20Marketing%20Strategy.jpg?width=720&name=6%20Simple%20Steps%20to%20Create%20an%20Effective%20B2B%20Digital%20Marketing%20Strategy.jpg)](https://www.carterconsulting.co.uk/blog/six-steps-to-create-an-effective-b2b-digital-marketing-strategy) Tez Wu - Jun 23 - 6 min Share Post Share Post Share Link Cancel Copy Link ## [6 simple steps to create an effective B2B digital marketing strategy](https://www.carterconsulting.co.uk/blog/six-steps-to-create-an-effective-b2b-digital-marketing-strategy) Does your B2B business have an effective digital marketing strategy? Follow these six simple steps to improve your overall online presence. [0 comments](https://www.carterconsulting.co.uk/blog/six-steps-to-create-an-effective-b2b-digital-marketing-strategy#comments-listing) [![Women's startup initiative: Challenging beliefs & becoming a female entrepreneur](https://www.carterconsulting.co.uk/hs-fs/hubfs/57bc32_c620610175f54833b8926e6392d22b04_mv2.jpg?width=720&name=57bc32_c620610175f54833b8926e6392d22b04_mv2.jpg)](https://www.carterconsulting.co.uk/blog/womens-startup-initiative-female-entrepreneurs) Juliet Carter - Jun 14 - 3 min Share Post Share Post Share Link Cancel Copy Link ## [Women's startup initiative: Challenging beliefs & becoming a female entrepreneur](https://www.carterconsulting.co.uk/blog/womens-startup-initiative-female-entrepreneurs) Carter Consulting's Women's Startup Initiative aims to support entrepreneurial women who are looking to start of scale their business. [0 comments](https://www.carterconsulting.co.uk/blog/womens-startup-initiative-female-entrepreneurs#comments-listing) [![Digital marketing metrics every Fintech company should measure](https://www.carterconsulting.co.uk/hs-fs/hubfs/Carter_Consulting_October2021/images/img.jpg?width=720&name=img.jpg)](https://www.carterconsulting.co.uk/blog/digital-marketing-metrics-every-fintech-company-should-measure) Juliet Carter - Jun 9 - 5 min Share Post Share Post Share Link Cancel Copy Link ## [Digital marketing metrics every Fintech company should measure](https://www.carterconsulting.co.uk/blog/digital-marketing-metrics-every-fintech-company-should-measure) There are a number of digital marketing metrics that fintech’s should be using to measure their marketing efforts effectively. 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